Starting a business is an accomplishment, but at Create Foundation, we believe in something deeper – the audacity to grant yourself permission to stand out, innovate, and make your mark in the world of entrepreneurship.
We sat down with five young entrepreneurs for a chat and a coffee, provided by the community-driven brand Clued-Up Coffee, to come together in a celebration of entrepreneurship and learn more about each individual's journey. These trailblazers didn't just start businesses; they embraced their uniqueness and redefined success.
Their stories echo a resounding theme: the true magic happens when you allow yourself to be authentically you. Each shared a unified lesson - that striving for success alone is not enough to keep you going on the days you feel like giving up. Instead, connecting to a deeper mission will give you a continued sense of purpose that drives you forward. Success is a byproduct of being bold enough to go out and test your products, discover your audience, and, most importantly, by first giving yourself permission.
Explore their journeys…
Abigail - Founder of A.M.A
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A.M.A is an up and coming accessories brand most known for its signature mini solstice totes. In the midst of a global pandemic, Abigail, a graduate from the University for the Creative Arts (UCA), found herself navigating a world undergoing unprecedented change. In response to the changing landscape around her, Abigail embarked on a journey of self-reflection, examining every facet of life and self-identity. The realisation that societal expectations often leads individuals to conform in ways that compromise their authenticity ignited a desire to ignite change. Taking inspiration from her own journey and the influence of strong women around her, Abigail wanted to use the power of design to empower others to live authentically by spreading a powerful message - be confidently comfortable in your own skin. This is the value that A.M.A is built on.
A.M.A’s solstice bags are available in a range of beautiful colours, from autumnal reds and romantic pastels, to vibrant purples, blue’s, and greens. These mini totes make a big statement, because to carry an A.M.A tote is to carry yourself with love and acceptance. We first met Abigail at our Create Showcase Market in POP Brixton, where her positive energy and wisdom beyond her years became an inspiration to the team and those around her. Abigail embodies the definition of what it means to give yourself permission in the purest form, because she utilised her skills set to inspire others and create the change she wants to see in the world.
Ashaana - Founder of Benita Bheir
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Introducing Ashanna, the founder of Benita Bheir. She is a visionary multidisciplinary knit and textiles designer who is set to be a trailblazer in the world of fashion. Ashaana's creative journey began at Central Saint Martins, where she delved into the intricacies of textile design and emerged with a coveted BA degree.
Drawing from her rich and diverse cultural heritage, Ashaana is a true artisan. This is reflected in her personal style as well as her work, where she seamlessly blends influences from her mixed background into her designs. Benita Bheir is a celebration of the vibrant tapestry of her roots, reflecting a deep connection to her culture.
Using the fusion of traditional Amerindian and African festival garments with contemporary design techniques, Benita Bheir is not just a visual feast but a storytelling medium, weaving together threads of history and culture. Through her artistry, Ashaana transforms these traditional elements into modern masterpieces, bridging the past and the present. Each stitch and pattern tell a tale, narrating the history of her ancestral culture in a language that resonates with authenticity and creativity.
Ray - Founder of SoSo Sorrel
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Ray Shand, founder of the hibiscus flower juice brand Soso Sorrel, is a leading example of what it means to build a brand based on community. Sorrel (the name given to the hibiscus flower in the Carribbean) is known for its sharp, citrusy flavour, and is used as a base in juices and smoothies because of its many health benefits. It is a powerful antioxidant that has been used within traditional medicine for centuries because of its ability to reduce high blood pressure, cleanse the liver, and aid the body in detoxifying.
In a world that is becoming increasingly aware of the damaging effects of many convenience foods and drinks, Soso Sorrel provides a healthy, refreshing alternative that is the perfect option to grab and go for everyone (regardless of age or background) who prioritises their health. These delicious vegan friendly drinks are infused with real fruit, and loved by many due to frequenting at pop up markets and community events across the UK.
Ray himself, a warm and wise character, understands the vital role each of us plays in building a supportive and nurturing society in which we are all able to thrive. The saying “it takes a village” does not just apply to raising a child, but can also be applied in our collective approach to health and wellbeing. Ray and his brand are at the forefront of this mission, by providing a product that places health, education, and connection at the heart of communities.
Lily - Founder of Lily Eliza Brabham
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Meet Lily, the visionary founder behind the eponymous brand of her own name, Lily Eliza Brabham. A true creative force, Lily has carved her niche in the world of fashion, captivating hearts with her unique and sustainable approach to design.
Lily's brand is best known for its iconic faux fur rave and occasion wear hats, each one a testament to her commitment to cruelty-free, bespoke, upcycled, and handmade fashion. With a dedication to ethical practices, Lily proves that bold statements can be made without compromising on values. Her hands-on approach is reflected in every meticulously crafted piece, showcasing the beauty of handmade artistry.
The heart of Lily Eliza Brabham's brand lies in the belief that fashion should be a conscious choice. Lily herself serves as the driving force behind this ethos, demonstrating that ethical fashion is not just a choice but a powerful statement. Her brand stands as a beacon, challenging the notion that one must sacrifice ethics for style.
Beyond the materials and craftsmanship, Lily Eliza Brabham's designs represent pure enjoyment. Each creation is a portal to a whimsical world, inviting wearers to escape the mundane and reconnect with the playful essence within themselves. Lily's designs go beyond mere clothing; they are a celebration of self-expression and a bold declaration of individuality.
In a world where fast fashion dominates, Lily Eliza Brabham's brand emerges as a refreshing alternative, proving that fashion can be both sustainable and enchanting. With Lily at the helm, the brand continues to redefine the boundaries of fashion, reminding us all that style is not just about what you wear but also about the values you uphold. Lily Eliza Brabham is not just a brand; it's a statement—a celebration of creativity, sustainability, and the joy of embracing one's unique self.
Elin - Founder of CONNECTED:disconnections
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Meet Elin, Sweden's sweetheart, contemporary dancer, and the inspiring visionary behind CONNECTED : disconnections—a dance and streetwear brand with a mission to foster connections through dancewear. Elin's journey seamlessly intertwines her love for dance with a commitment to empowering individuals through fashion.
At the heart of CONNECTED : disconnections lies their signature unisex hoodie, a versatile masterpiece designed to resonate in dance classes, the gym, or as part of an everyday sporty look. This hoodie isn't just an article of clothing; it's a manifestation of the harmony Elin strives to promote. With its adaptable square shape and the freedom to be styled in various ways, it becomes a canvas for individual expression, encouraging self-confidence and uniqueness.
Elin herself is a captivating blend of gentleness and unapologetic authenticity. A contemporary dancer with a heart for hard work, she also stands as an advocate for mental health and the importance of prioritising oneself. Elin embodies the essence of balance and harmony, qualities that seamlessly translate into the designs of her garments.
Are you ready to give yourself permission in 2024?
Whether you are in the early stages of testing your products or consider yourself a seasoned seller, we are ready to support you to accelerate your entrepreneurial journey. Explore our services below:
The Create Shop (Opening February 2024)
Leave the hard work to us and have your products stocked in our new permanent shop from as little as £5 per week! We handle the sales and send your profits monthly.
Shop applications close on the 2nd February
**Applicants must be aged 18-30 and reside in the UK. We have support from Lambeth Council and London Community Foundation to offer free space in the shop to 20 Lambeth based residents aged 30 and under. For more information please visit the application page.
Create Foundation Pop-Up Markets (Brixton)
Ready to live test your products, connect with likeminded people, and meet your customers face to face? Sell your work at one of our pop-up markets!
Market dates coming soon - register your interest here.
Promotional Support
In need of some extra promotion? Tag @createfoundation in a post or story on your brand’s social media using the hashtag #GIVEYOURSELFPERMISSION - We will share/repost to help increase your brands awareness.
